Our Business Model
Our operating model is our response to an emerging trend in the design services sector, where the perfect team is assembled on-demand to address your unique brand challenge — regardless of borders, cultures or demands of other clients.
When we describe our model as an emergent model, we don’t mean to imply untested or whimsical. Over the past three years we have successfully collaborated on several world-class projects, from the oil and gas sector through to high-end fashion.
01/ Global & Local
Our model brings global thinking to local insight. Our international work has taught us to respect the intricacies of local markets.
Brandfibre’s team are well-travelled, but no matter how much experience we may have in a given country, we approach the market as the student – not the teacher.
Instead, we combine our knowledge with the local acumen of your team. In this way our model leverages best practices without losing sight of cultural differences.
02/ Define & Activate
Once we’ve defined your particular challenge, we simply activate the right team of senior people to address your needs. We engage specific skill-sets ‘on-demand’ for your project, bringing much higher yields of service-to-overhead for every dollar you spend.Team chemistry is a key component of this decision and, we ensure the culture fit with each client is as strong as possible.
03/ Scale & Talent
The result is a scalable virtual agency populated with highly talented and experienced designers, writers, consultants, developers and strategists, who collaborate across the net using virtual tools such as video conferencing, client extra-nets, cloud computing, and all the tools of the digital age.
04/ Flexibility & Value
Our model is flexible enough to meet the needs of a diverse range of brands, clients and markets. This approach enables us to deliver ‘Big Agency’ thinking and world-class execution without the downstream costs — giving you access to the kind of people you’ve always wanted to work with.