Approach & Process
Our process calls on a blend of strategic and creative thinking and a cross-disciplinary mix of talents. Our people work hand in hand with our clients to trim away the padding, to find out what needs to be said and how to communicate it.
We bring our team together to discuss it, strip away anything you don’t need, and use our insights to craft stories that express your uniqueness.
We are realistic about when we have the skills in-studio and when we need to collaborate outside the fold to address your specific brand challenge in the best way.
Here’s how we do it:
Our process is more than a list of services. It’s a carefully planned and implemented approach, designed to deliver truly outstanding results. If services are our ingredients, then our process is the recipe — creating the perfect result to engage the senses and nourish the mind.
01/ Scope & Learn
Getting into every fibre of your business and industry, discovering where you currently stand in your brand development.
02/ Discover & Define
Defining the fabric of your organisation from the inside out. We seek out the values, narratives and behaviours that convert staff and clients from mere customers to ambassadors for your brand.
03/ Explore & Create
Translating business strategy into inspired, relevant brand solutions is one of our core strengths. It’s what differentiates Brandfibre from many of our near-competitors. We deploy the talents of a carefully balanced team to explore the creative opportunities highlighted in the strategic phase.
04/ Engage & Extend
Brands are more than mere visual identities — a brand is the perception in a customer’s mind based on the whole experience they have with an organisation.
Even the most compelling brands can wither under consumer scrutiny when staff fail to deliver on the brand promise. Cascading brand values through staff coaching and workshops can ensure a fully integrated experience.