Thought Leadership

Coveting Cult Objects

Iconic products can endure for generations. So, how can inspired product design shape perceptions of your brand over time?

How can it not? A well designed product is one that not only performs its function well, it makes a statement and creates an emotional bond that people identify with. People buy 4-wheel drives, not because they are going off road, but because it says, “Look at me, I am a…More

Trends

The Edge of Tomorrow?

After a stuttering start, are global virtual teams about to come of age? Can this potentially disruptive trend transform the way we live, innovate and compete?

The modern workforce is slowly transitioning from a hierarchy to a meritocracy. However, as our cities grow, and their arteries clot under the pressure of these new commuters, pragmatic solutions are needed. Commuters can be cynical about how quickly the new-age promise of telecommuting met with old-school business reality. But,…More

Brand Activation

Big, Sexy Data

Visual Data is great way to deliver key content to a discerning audience, and Andrew Morris examines why this trend has been steadily gaining momentum.

Like so many Generation X kids, I spent hours poring over National Geographic charts, exploded diagrams and data spreads. These fold-out treasures illuminated ancient Roman architecture, demystified the oceans and unlocked far chambers of the universe.   The contagious nature of data, shared through beautiful info-graphics was spellbinding—and delivered my first enduring…More

Trends

The Long and Short of it; A Writer’s Take on Brevity.

Alistair Mathie takes an almost-playful look at the impact our contracted attention spans have had on the beautiful art of copywriting.

Don’t tell my mom, but I’m a copywriter. I’ve been one for 26 years. I cut my creative teeth on long copy ads – those elegant sales pitches beloved of advertising legends like David Ogilvy and Leo Burnett. In the cutthroat world of sales and marketing I reveled in wielding words like…More

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