Budapest Bank

Idiot Proof Banking

Background

Budapest Bank is A GE Money Bank, it had a tradition of product excellence in Hungary, but no clear positioning.

The market as a whole was generic without any distinctive ownership of emotional arenas. Customers were increasingly cynical and could see little difference between the players – it was a market ready for a bold, differentiated approach.

Welcome to ‘No-Nonsense banking’...

Our mission is to cultivate a global civil society through the promotion of constructive, unifying and enlightening human values. We're serious about contributing to a better world through appreciative branding.

Retail

A chance to be
outstanding

The retail banking sector in Hungary was, as a whole, was generic without any distinctive ownership of emotional arenas. Customers were increasingly cynical and could see little dierence between the players – it was a market ready for a bold, dierentiated approach.

Welcome to ‘No-Nonsense banking’...